FOR IMMEDIATE RELEASE
PROJECT
Gallery Hosts
EYE FOR SOUND PRESENTS: DISARMING TIME
Musical Paintings by Serj Tankian
WHAT: PROJECT
Gallery welcomes multifaceted musician, artist, poet and activist Serj Tankian
in the premiere of his debut interactive art exhibit, DISARMING TIME. A uniquely audible and visual experience, DISARMING TIME features a collection of
Tankian’s 22 original art pieces: paintings, mixed media and sculptural works paired
with a track of music composed specifically for each visual work. Via a set of
headphones accompanied by his newly created IOS/Android application ‘Eye for Sound’ (powered by VStory), smartphones
are able to scan and recognize art and immediately cue the associated audio
track and other content. Guests
will embark on a multimedia journey that will allow them to see the music and hear the art. Tankian has scheduled two gallery appearances to sign
limited editions of newly released prints from the DISARMING TIME exhibition.
1553 N. Cahuenga Blvd. Hollywood, CA 90028
WHEN: Thursday, November 14. Press Hour
6-7pm. Private reception 7p-10p
Open to public exhibit dates: November 15 – 21, daily hours 12p-6p
Artist in attendance:
November 15 & 16 1pm – 4pm
CONTACT:
PROJECT Gallery welcomes
multifaceted musician, artist, poet and activist Serj Tankian in the premiere
of his debut interactive art exhibit, DISARMING
TIME. A uniquely audible and visual experience, DISARMING TIME features a collection of Tankian’s 22 original art pieces:
paintings, mixed media and sculptural works paired with a track of music composed
specifically for each visual work. Via a set of headphones accompanied by his
newly created IOS/Android application ‘Eye
for Sound’ (powered by VStory), smartphones are able to scan and recognize
art and immediately cue the associated audio track and other content. Of the
project which began in early 2013, Tankian says, “The urge
came to me in the discovery that music has become so temporal and devalued in
the world today, so I wanted to create an exclusive experience…something unique
for someone to hold so they become the only person to experience this. I'm aiming to have people SEE the music and HEAR the
art. Using a modern app, we're able to take Kandinsky's Synesthesia to a whole
new level."
Serj Tankian was on born August 21, 1967
in Beirut, Lebanon and is an Armenian-American singer-songwriter, composer,
multi-instrumentalist, record producer, poet, painter and political activist. He is best known as the lead vocalist, songwriter,
keyboardist and occasional live rhythm guitarist of the metal band System of a Down. During his musical career, Tankian
has released five albums with System of a Down, one with Arto Tunçboyacıyan (Serart), as well as four solo albums Elect the Dead,Imperfect Harmonies, Harakiri, and Orca, his first real classical
symphony. A live orchestral version of Elect the Dead incorporating
the Auckland Philharmonia Orchestra named Elect the Dead Symphony was released in
2009. He's also released 2 books of poetry, Cool Gardens and Glaring Through
Oblivion. In 2002, Tankian
and Rage Against the Machine/Audioslave guitarist Tom Morello co-founded a non-profit
organization, Axis of Justice. Tankian also founded the record label Serjical Strike Records and in 2011 he was awarded
the Armenian Prime Minister's Medal for his contributions to the recognition of
the Armenian Genocide and the advancement of
music. For more information
on Serj please visit http://www.serjtankian.com
About Eye
For Sound:
The application ‘Eye For Sound’ was born from the desire to
create a unique and immersive musical experience that reconnects the value of
tangible products to music. It
provides a fusion of art and music easily accessed through a Smartphone or
tablet making each experience personal and unique to each user. By exploring the simultaneous
connection between art and music via optical recognition, each user experiences
a one of a kind stimulation of the senses. ‘Eye for Sound’ was created with
broad intention and aims to become a platform for other artists to utilize.
Please visit www.eyeforsound.com for
information and a sample demonstration.
About
PROJECT Gallery:
Beautifully designed PROJECT Gallery is a cultural
destination located in the center of Hollywood. PROJECT features actively
rotating exhibitions with emerging and established artists and boasts a unique
and creative event space with a modern edge. In a very short time PROJECT has
held exhibitions for contemporary artists such as Zio Zigler, Ian Ross,
Jeremiah Kille, Brian Batt and street artist/muralist CANTSTOPGOODBOY.
Diversified programming has included a group pop up with LA art venture
CARTWHEEL and the highly regarded photography exhibits: 50 Years of The Rolling Stones, Indian Larry by Timothy White and ROCK/FIGHT, all of which garnered
national attention. The gallery
has received widespread media attention from Entertainment Weekly, Rolling
Stone, LA Weekly, BL!SSS Magazine, Complex, Los Angeles Confidential,
Refinery 29, LA Canvas and many others. For more information on PROJECT please
visit www.projectla.net or
Gallery Rep http://www.artduet.net.
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